Charity Link

Background

ArcediaDirect began working with Charity Link in 2006. At the time, having found TV based marketing great for awareness but not as effective for conversions, Charity Link were looking for alternative marketing methods. They had previously touched on face-to-face sales with mixed results but decided to re-explore with Arcedia Direct. With a focus on driving subscriptions, Charity Link initially trialled ArcediaDirect’s services through one of our offices. Over the years this has been expanded to 6 offices and ArcediaDirect has been utilised on campaigns for the NSPCC, Dogs Trust and CLIC Sargent.

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Testimonial

"Last year was our most successful ever with overall numbers achieved rising by 30%. Arcedia played an important part in that success with their best ever year recruiting almost 40,000 new direct debit donors.On top of the significant numbers achieved, Arcedia boast cancellation rates well below the industry average and we look forward to a long and fruitful working relationship with Arcedia."

Carolyn Moore Partner,
Charity Link